Amazon has just announced a new virtual currency for Kindle Fire owners to use on in-app purchases, app purchases, etc. in the Amazon Appstore.
The service will launch in May, at which point Amazon will be giving away tens of millions of dollars worth of Amazon coins to customers. Users then have the choice of paying for apps or in-app purchases with their credit cards or with Amazon coins.
Developers who already have their app in the Appstore don’t need to do anything to leverage the Amazon Coin system, but if new developers would like to get in on the virtual currency they must have their app approved by the Appstore by April 25.