According to a new report from Business Insider, Twitter's latest acquistion is Bluefin Labs, a social entertainment analyitics group with deep roots as a big data project at MIT. Business Insider's sources suggest that the buy would be Twitter's biggest to date, putting it potentially well above the $40 million the social network paid for Twitter client Tweetdeck back in 2011. We've reached out to both Bluefin and Twitter for confirmation of the acquisition.
The timing for couldn't be better. As its Super Bowl XLVII stats and engagement levels show, TV is huge for Twitter - and getting bigger all the time.